Mercedes-Benz Pray for Desire
We knew that Mercedes-Benz is a dream car whoever you are, so, we decided to focus on this insight in our work. We also wanted to show the reachable luxury of Mercedes-Benz with a minimal touch.
The combination of the praying hands' sign and Janis Joplin's Mercedes-Benz song was the key point for us. Even though JJ's approach to Mercedes Benz is critical, it was cheerful to make an effort for a car which was discussed even in songs.
What if Mercedes-Benz AG was our client? Here is our #fanart for the most desirable car brand in the world.
“Oh Lord, won't you buy me a Mercedes-Benz?"